Twitter has emerged as a social media leader for user engagement. Here are 16 of the top Twitter marketing statistics you should know:
- Twitter has 317 million active users
- 70% of Twitter accounts are based outside the United States and Twitter supports over 40 different languages
- There are over 67 million Twitter users in the United States
- 29% of online Americans with a college degree use Twitter
- Twitter can actually handle 18 quintillion user accounts
- 82% of users access the network on mobile platforms
- 90% of Twitter video views happen on mobile devices
- Users send more than 500 million tweets per day, that’s 5,700 every second
- 86% of Twitter users say they use the network to get their news
- 84% of shoppers on Twitter use the platform to search for deals, product reviews and gift ideas
- 81% of millennials check Twitter at least once a day
- Tweets with images receive 18% more clicks than tweets without images
- 88% of businesses with more than 100 employees use Twitter for marketing purposes
- 54% of Twitter users earn at least $50,000 a year
- Online adults aged 18-34 are most likely to follow a brand on Twitter
- 78% of people who complain to a brand via Twitter expect a response within a hour
Sources: Wordstream, Hootsuite, Omnicore
By: Rebecca Clausen