Here are some current marketing stats for Facebook and LinkedIn.
- 72% of adult internet users use Facebook.
- The age group of 45-54 is the fastest growing on Facebook.
- Only 45% of marketers think that their Facebook efforts are effective.
- Facebook posts with images see 2.3X more engagement than those without images.
- 77% of brand posts shared on Facebook are photos.
- Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day.
- Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles.
- 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family.
- 73% of people say they use Facebook for professional purposes.
- In the past two years, content consumption on Facebook has increased 57%
- 76% of people use their Facebook feed to find interesting content.
- Facebook has 1.13 billion daily active users.
- 25% of adult internet users use LinkedIn.
- Approximately 20% of LinkedIn users are under 30.
- LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds.
- 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less.
- 32% of employed adults are LinkedIn users, compared with 14% of online adults who are not employed.
- In the past two years, content consumption on LinkedIn has increased 21%.
- LinkedIn has 450 million members, but only 25% actively visit the professional social network each month.
- 33% of those surveyed felt that LinkedIn was the social media most successful at generating leads.
- 45% of B2B marketers have gained a customer through LinkedIn.
Sources: HubSpot, SalesStaff, Google.